How To Do Keyword Research For Local SEO | Celeste Gonzalez | Wix SEO Hub (2023)

Author: Celeste Gonzalez

How To Do Keyword Research For Local SEO | Celeste Gonzalez | Wix SEO Hub (1)

Understanding your potential customers has never been more valuable than now. "Speaking their language" isn't just a marketing cliché - knowing the exact language people use to find local products and services like the ones you sell can be very lucrative.

By doing keyword research, you can learn to "speak their language". This can be as simple as describing your products/services and can involve identifying new ways to explain your offerings to different types of customers. It can even introduce your business to a new audience.

This process is essential for any local business that wants people to follow them online. To know where to start, you need to do some keyword research, so let's get started.


  • What is local keyword research?

  • The difference between traditional and local keyword research

  • How to find local keywords

  • General local keywords

  • Local keywords changed

  • Identify local keywords by query (using tools)

  • Consider your search intent

  • What you need to know about keyword research for local business blogs

What is local keyword research?

Local keyword research (or keyword research forOK SEO) refers to the process of identifying keywords that potential customers can search for to find local goods and services. Performing this type of research on a regular basis and implementing a strategy based on it will help you find local businesses in searches that best match customer satisfaction.

The difference between traditional and local keyword research

Local keyword research works best when a potential customer is searching the Internet for a locally available product or service, also known as "local search intent." This makes it a valuable technique for local business owners (or the marketers and SEOs who work for them).

Traditional keyword research, on the other hand, is not limited to the local search intent (more on that in the search intent section).

This means that local keyword research companies want to reach customers in their service area, while traditional keyword research would be more suitable for companies that serve customers regardless of their geographic location.

So a larger multi-market company like Optimum Nutrition can do traditional keyword research to identify opportunities to capture the attention of searchers, for example those who want to know ifPlant-based or whey protein is better, For example.

A local business would do essentially the same, except to cater to an audience looking for products/services locally. For example, a chain of falafel restaurants might conduct local keyword research to find an opportunity to attract falafel diners in the Boston area andpage specifically for this purpose.

How To Do Keyword Research For Local SEO | Celeste Gonzalez | Wix SEO Hub (2)

An example of an offer page targeting local search engines.

(Video) How to Find Keywords with Semrush | Wix SEO

In practice, many parts of the keyword research process are similar whether you run a local or global business, but there are important nuances that I'll explain below.

How to find local keywords

In general, the content you create, whether it's e.glocal landing pageor an informative blog post or anything in between - it should be informed from two angles:

  • What do you offer

  • What your target group wants

Let's look at keyword research for local SEO from both sides, starting with your listing. For this part of the process, it's a good idea to separate your keywords into two categories: general and custom.

General local keywords based on your listings

When thinking about generic (or general) keywords, think about all the products/services your local business offers. These are the main keywords you want to target (ie create content based on them).

How To Do Keyword Research For Local SEO | Celeste Gonzalez | Wix SEO Hub (3)

An example of a global search with a local intent.

By targeting these popular keywords, you can increase your business' visibility in organic search results. That way when someone is lookingBurbank detailsFor example, your Burbank auto repair shop's service page can appear in search results, bringing you closer to winning a new customer.

It helps you list the products/services you offer and organize them by priority or how important they are to your business.

For example, a medical spa might include the following services (which can also act as general keywords for content creation):

  • botox

  • Juvederm

  • Restylane

  • Cool Sculpting

  • Laser hair removal

  • Facial treatments

    (Video) Local SEO Q&A With William Jones SEO

  • B12 arrows

Depending on the nature of your product/service (and the questions customers have about it), you can create a one-size-fits-all page, or you can create a dedicated page for each page.

Modified local keywords based on your listings

You can change the identified keywords (in the list of common keywords from the exercise above) by searchinglong tail variants—the keyword variations they havelow number of searchesbut there is a higher intention behind them.

This approach helps you reach potential customers who have very specific needs. for example the way a local baker's website about themgluten-free bread, veganaddressed to a specialized audience.

Going back to the medical spa example, this could be as simple as identifying the types of Juvederm offered.

  • Juvederm XC

  • Juvederm Ultra XC

  • Juvederm Ultra Plus XC

  • Juvederm Volbella

  • Juvederm Vollure

This also applies to home service companies. If your home business offers 24/7 or emergency services, be sure to add that to your top service keywords as well.

Another way to narrow down your keyword list is to add the appropriate location before or at the end of your keyword. You can use "offer + location" (egtacos near me) or "location + offer" (e.g.Los Angeles tax authorities)for keyword research.

Identify local keywords by query (using tools)

Besides listings, how can you find other keywords for your local business?

Keyword tools likeGoogle Search Console, Google Keyword Planner, Ahrefs,Helloetc. it can give you an idea of ​​the keywords people are searching for to find businesses similar to yours. You can even use Google's autocomplete suggestions to get keyword suggestions.

Google Search Console is always a great place to start. You can find out which queries are already generating impressions and clicks for your business. You can easily use this data to create part of your ownSEO Strategy.

For example, you can see for which searches a page appeared in the search results. To do this,visit Google Search Console, I:

How To Do Keyword Research For Local SEO | Celeste Gonzalez | Wix SEO Hub (4)
  • ChooseSearching resultsin the navigation menu on the left

  • click+ Newin the filter section

  • ChooseSide

  • wSidepop-up window, selectThe exact URLfrom the drop-down menu

    (Video) How To Rank On The First Page Of Google | Wix Website SEO

  • Enter the URL of the page you want to check

The table below the graph shows for which searches this page appeared in the search results. (Note: Google Search Console is not 100% accurate anddoes not show all data.)

How To Do Keyword Research For Local SEO | Celeste Gonzalez | Wix SEO Hub (5)

From here you can enter these searches into Google Keyword Planner orSemrush to get local search volumes. Based on this list, you can then decide which keywords to target.

And remember, targeting a password doesn't always mean creating a page dedicated to it. It could also mean, for example, adding a section on that topic to an existing page.

Consider your search intent

Once you have a narrow list of keywords you want to target your business, it's time to get startedlook for intentions. It is important to look at the search results for the keywords you are looking for. This will give you an idea of ​​what content Google offers to people searching for those terms, which will affect your success when searching for that keyword.

Look atwhat's on the search results page(SERP) for the keyword you are interested in. Are there movies? It's mostly therefolders(Curling, Angis, etc.)? What you see in the search results can be an indication of the type of page or even the type of content you should put on the page for the keyword you want to target.

Let's say I'm searching for keywords for my medical spa and I've noticed that I'm getting a few hitswhat is botox. So I might want to target that keyword on my service page. Let's see howwhat is botoxseen in SERPs.

How To Do Keyword Research For Local SEO | Celeste Gonzalez | Wix SEO Hub (6)

When I scroll down, I see that Google shows mostly medical resources.

How To Do Keyword Research For Local SEO | Celeste Gonzalez | Wix SEO Hub (7)

This tells me that the keyword (what is botox) doesn't quite match my botox page. The purpose of the search isinformative, meaning the person searching for that term probably doesn't want to pay for botox yet. The results also reflect mostly medical sources, which means it's possiblehard to create and try to rank a blog postthis term as a local company.

How To Do Keyword Research For Local SEO | Celeste Gonzalez | Wix SEO Hub (8)

A keyword like "botox (city name)" is intended to be a local search, as indicated by local business listings and directories in the SERPs.

(Video) WIX SEO: A Complete Guide To Ranking on Google

If you search for another term, e.gbotox (injection site), you'll see local businesses or directories (as shown above). These are signs that the intention is to make a purchase or pay for a service. This is a good sign that your service or site page is likely to rank for these types of keywords.

What you need to know about keyword research for local business blogs

There are a few important onesbenefits of bloggingon your local business website. It can help you:

  • Create updated relevance for your website

  • Increase in traffic and that's itskilled funnel readersfor your goods/services

  • Victory is necessarybacklinks

Back towhat is botoxFor example from before, you remember that no local businesses showed up in the search results – they were all information pages or blog posts. However, these were from very reputable sites like WebMD, not local spa companies.

This can happen with all types of blog post keywords. Depending on the position, Google may work with itstricter standards of expertise, authority and credibilityTherefore, the likelihood of a local business ranking for these keywords is lower. But as long as you create quality content that is useful to your audience, blog posts will always be valuable.

Sometimes customers just expect you to have a blog post that explains why your product/service is special, just because ranking for the perfect keyword may not be realistic, it shouldn't stop you from create this content.

Ultimately, this is a marketing decision: you need to assess whether building credibility on a larger scale matters to your local audience. If yes, you can followbest practices for basic keyword research, along with some of the tactics listed above to get you started with content your audience might be looking for.

Find in more ways than one

What I have discussed above belongs to the so-calledin-place optimization category- just one aspect of mastering your company's online presence. But what happens on your website is only half the battle for local businesses. Potential customers may be looking for youGoogle's corporate profile on the search engineor on Maps or search for them inreview directory like TripAdvisor or Yelp.

In addition to the local keyword research you do for your website, make sure you expand your presence in all the locations where potential customers might be looking for you:

  • Choose the mostexact GBP classfor more utility

  • Earnlocal reviewsfor better ratings and more leads

  • UsePost on the market and contact potential customersfire google

In conclusion, it is important that your website and profiles provide useful information to people looking for your offer to be discovered by new customers.

How To Do Keyword Research For Local SEO | Celeste Gonzalez | Wix SEO Hub (9)

Celeste Gonzalez - SEO Strategist at RicketyRoo

(Video) Patrick Stox Discusses Topical Authority + Technical SEO on EP26 of This Week in Digital Marketing

Celeste Gonzalezis an SEO Strategist at RicketyRoo. She started her SEO adventure doing what she loves most: science. He continues to teach publicly and share his experiences - good and bad - with the community via Twitter and SEOBreakdown.on Twitter|Linkedin


How do I research local SEO keywords? ›

How to Conduct Local SEO Keyword Research
  1. Understand Your Target Audience & Their Goals. ...
  2. Find What Keywords Your Target Audience Is Searching For. ...
  3. Determine Search Volume & Keyword Difficulty. ...
  4. Analyze Your Target Keywords' SERPs.
Aug 14, 2020

How to do keyword research 2023? ›

Basic Preparation For Keyword Research
  1. Familiarize Yourself With Keywords Tools.
  2. Understand Essential Factors for Choosing Good Keywords.
  3. Understand Search Intent.
  4. Begin With A Seed Keyword.
  5. Analyze the Core values of Keywords.
  6. Narrow Down The List.
  7. Search Related Keywords.
  8. Understand your Audience.
Feb 2, 2023

How long should SEO keyword research take? ›

Keyword research takes around 10 days to complete and moves into the development of keyword strategy. With these keyword discoveries, an SEO campaign assembles a keyword strategy to grow organic traffic towards your site.

How do I master local SEO? ›

6 Ways to Master Local SEO For More Customers
  1. Follow a Comprehensive Local Keywords Research Strategy. The biggest factor in local searches is location and place. ...
  2. Get Visible Citations. ...
  3. Optimize Your Google My Business Listing. ...
  4. Focus on Local Link Building. ...
  5. Work On Your Location Pages.
Jan 19, 2018

What are the 3 main elements of keyword research? ›

There are 3 primary components to keyword research: search volume, competition, and relevance.

How to do keyword research in only 5 minutes? ›

How To Do SEO Keyword Research In Less Than 5 Minutes
  1. Always start with a broad search term (seed keywords).
  2. Narrow this list down with include and exclude words.
  3. Remove low-volume keywords.
  4. Use a keyword clustering tool, such as KeyClusters.
  5. Check that the results satisfy the user's search intent.

What are the 4 types of keywords? ›

The four types of keywords to classify search intent are informational, navigational, commercial, and transactional.

How do you do keyword research step by step? ›

How to conduct keyword research
  1. Make a list of broad topics relevant to your topic. ...
  2. Expand each topic with a list of phrases you think your customers use. ...
  3. Find related search terms. ...
  4. Analyze the strength of your keywords. ...
  5. Determine how you rank in your industry. ...
  6. Verify search intent.

How many keywords should I use for SEO? ›

It's easier for pages to rank if they focus on one topic, so you should focus on two or three primary keywords per page that are reworded variations. Targeting four or more keywords is difficult because there is limited space in the title and meta description tags to target them.

Can you learn SEO in 3 months? ›

Experts say it usually takes one to three months to learn the foundations of SEO and a year or more to master the practice fully. The length of time it takes to learn the basics of SEO depends upon several factors.

How long should I pay for SEO? ›

Average hourly SEO services costs $100-$300 per hour. For small businesses, spend at least $500 per month on SEO to see results. Nearly 60% of SEO professionals expect their clients' budgets to increase within the next 12 months.

How do I rank first in local SEO? ›

Local SEO Tips
  1. Optimize for Google My Business.
  2. Engage on social media and add posts to Google My Business.
  3. Ensure your name, address, and phone number are consistent online.
  4. Optimize online directories and citations.
  5. Perform a local SEO audit.
  6. Improve your internal linking structure.
Jul 13, 2022

Can I do SEO alone? ›

If you've wondered, “Can I do SEO myself?” the answer is definitely. You don't need to hire an outside agency to improve your SEO, and this guide gives you some basic SEO tips to get started.

How much does a local SEO manager earn? ›

The average Search Engine Optimization (SEO) Manager salary in Los Angeles, CA is $105,379 as of March 28, 2023, but the salary range typically falls between $92,388 and $117,997.

What is the best local SEO factor? ›

9 Specific Local SEO Ranking Factors
  1. Proximity of Your Business. ...
  2. NAP citations. ...
  3. Presence of Google My Business listing. ...
  4. Amount of Positive Online Reviews and Ratings. ...
  5. Content that provides valuable and unique insights. ...
  6. Organic click-through rates. ...
  7. Total number of quality backlinks. ...
  8. A localized website.
Jan 28, 2022

What would you say the top 3 local SEO ranking factors are? ›

Foundational local SEO ranking factors: Your ante into the game
  • Your business' proximity to searcher. You have little control over this, but proximity is by and large the greatest factor for the getting into the local pack. ...
  • Google My Business Category Associations. ...
  • Citation consistency.

What are the 4 criteria for keywords? ›

Your target keywords need to meet four criteria — significant search volume, high relevance, strong conversion value, and reasonable competition.

What is an example of research keyword? ›

Keywords Example

For example, if your research question is: Does playing video games increase the chance that children will be violent? Words such as (does, the, that, chance, will, and be) don't have a specific meaning, so we can cross them out.

What are the three steps to choosing keywords? ›

Three-Steps to Choosing Keywords
  • Extract single words or short phrases.
  • Experiment with different synonyms.
  • Think of related terms to describe your topic.
Jun 21, 2022

How many keywords should I use for 1000 words? ›

My research and results show that 1-2% keyword density is ideal. So for a 1,000-word blog article, you'd use your primary keyword about 10-20 times.

How many Google searches per day for keyword? ›

We know that there are a lot of searches carried out on Google every day. But how many is that exactly? The latest data shows that Google processes over 99,000 searches every single second (Internet Live Stats, 2022). This makes more than 8.5 billion searches a day (Internet Live Stats, 2022).

What is the fastest way to rank a keyword? ›

Here are the ten steps to rank for a keyword in Google.
  1. Step 1: Lay the Groundwork. ...
  2. Step 2: Do Your Initial Keyword Research. ...
  3. Step 3: Check Out the Competition. ...
  4. Step 4: Consider Intent. ...
  5. Step 5: Conceptualize the Content. ...
  6. Step 6: Execute. ...
  7. Step 7: Optimize for Your Keyword. ...
  8. Step 8: Publish.
Oct 24, 2022

Does Google have a keyword planner for free? ›

Keyword Planner helps you research keywords for your Search campaigns. You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them.

What is the best free keyword research tool for SEO? ›

The best free keyword research tools
  • Google Keyword Planner for finding related keywords.
  • Google Search Console for finding declining keywords.
  • Google Trends for finding breakout keywords.
  • SERP Checker for analyzing a keyword's traffic potential.
  • Keyword Difficulty Checker for checking a keyword's ranking difficulty.
Mar 23, 2023

What are the rules for keywords? ›

Keyword Rules
  • Start or end keywords in any position from 1 to 71. Positions 72 through 80 are ignored.
  • Separate keywords with either blanks or commas.
  • Separate sub-keywords with commas.
  • Separate items in a list with commas.
  • Put keywords in any order.
  • Use correct number of parentheses.

How do you identify popular keywords? ›

Using Google Autocomplete

One of the easiest ways to find trending keywords is to use Google's search autocomplete feature on their website. To come up with the best keywords, look at the auto-suggest feature in Google. When you type a question or something in the search panel, it autocompletes what you are typing.

What is the difference between SEO and keywords? ›

Search terms and keywords are often mixed up by non-SEOs (search engine optimizers). However, the difference between the two is actually pretty simple once explained. Keywords are what you use to rank for search terms. Keywords are shorter sets of words that SEOs implant into your site to draw in visitors.

How hard is keyword research? ›

Keyword Difficulty (also known as “SEO difficulty” or “keyword competition”) is the process of evaluating how difficult it is to rank in Google's organic search results for a specific term. A keyword's difficulty is based on a number of different factors, including domain authority, page authority, and content quality.

How do I find out what keywords a website is using? ›

How to find any website's organic keywords (yours, your competitor's, and everyone else's)
  1. Enter any website's URL. Adjust the mode to see keywords for the entire domain, a path, or the exact URL.
  2. Hit search.
  3. Go to the Organic keywords report. And there you have it—all keywords the website ranks for in Google.
Jan 17, 2023

Do SEO keywords need one word? ›

Strictly speaking, a keyword means one single word. When the first search engines were launched, they had relatively simple algorithms, and many users used single words for their searches. But search engines support large key phrases with two or more keywords.

Should I use the same keywords on every page? ›

Having the same keyword targeted on multiple pages of a website doesn't make a search engine thinks your site is more relevant for that term. When multiple web pages seem to be too similar, it can actually send out negative signals.

How many searches is a good keyword? ›

If you twisted our arm for a definitive answer, a good keyword search volume is 100 – 1000 searches a month, as this would likely provide good levels of organic traffic. However, a 'good' keyword volume depends on a variety of factors, including search intent, industry, seasonality, and competition to name a few.

Can I learn SEO in 10 days? ›

If you can learn SEO for a couple of hours every day, then you can master the basics of SEO within 4-8 weeks and land your first SEO job in 3-6 months. If you can learn SEO full-time, then you can master the basics even within 1-2 weeks.

How can I practice SEO for free? ›

The Best Free Tools for Learning SEO
  1. WordPress. There's no substitute for getting out there and trying to do some SEO for yourself, and you can't really do SEO without your own website. ...
  2. Google Analytics. ...
  3. Google Search Console. ...
  4. Google Skillshop. ...
  5. Google's Online Marketing Challenge. ...
  6. Majestic. ...
  7. Yoast SEO.
Aug 4, 2022

How much does SEO cost in 2023? ›

On average, quality SEO should cost $3,000+/month, at an average hourly rate of $150+. SEO campaigns can cost anywhere from $5,000/mo to $100,000+/month depending on the vertical. Local SEO can be slightly lower.

What is the average SEO charges? ›

We found that $75–$100 per hour is the most popular hourly rate for SEOs, with 24% of respondents charging this rate. 47% of respondents charge between $75 and $200 per hour. 90% charge $150/hour or less, and only 4.1% command an hourly rate of $201+.

How much do SEO freelancers make? ›

Freelance SEO Salary
Annual SalaryHourly Wage
Top Earners$98,500$47
75th Percentile$85,500$41
25th Percentile$41,500$20

What is Google's favorite word? ›

We know that Google (GOOG) likes to keep products in "beta," or "incomplete," longer than other companies -- so long, in fact, that the word "beta" has lost its meaning in Mountain View.

Who is the most Googled person right now? ›

Who is the most searched person on Google in the US? According to a variety of sources, Queen Elizabeth II is the most searched person on Google, followed by Damar Hamlin.

What is the number one most Googled question? ›

What are the Most Asked Questions on Google in 2023? Have you ever thought about what are the most asked questions on Google? You may be surprised to know that the most frequently asked question on Google was “What to Watch?”. This search query generated 7.5 million online search queries every month.

Is SEO still relevant in 2023? ›

Yes, SEO is still relevant in 2023, and it will be for the foreseeable future. That's because SEO is what helps search engines crawl and categorize your website so that it can better rank web pages when users type in a search query. Search engines like Google aim to help users find answers to their questions.

Is SEO worth it in 2023? ›

Now, these are enough reasons why SEO is worth the investment in 2023. Not only does it help businesses rank higher in search engine results but it allows them to target users across multiple channels, such as voice search, mobile devices and social media.

What is the best SEO strategy for 2023? ›

Eight SEO Best Practices To Increase Organic Site Traffic In 2023
  1. Identify the right keywords. Keywords are super important for SEO. ...
  2. Create relevant content. ...
  3. Optimize page titles and descriptions. ...
  4. Optimize images. ...
  5. Use internal links. ...
  6. Optimize URLs. ...
  7. Reduce website load time. ...
  8. Build quality backlinks.
Feb 22, 2023

Will SEO exist in 5 years? ›

Will SEO exist in 5 years? Yes, SEO will exist for the foreseeable future. Businesses rely on SEO to ensure their content appears in SERPs, even as algorithms and features adapt to users' needs. This won't change within the next handful of years.

Is it hard to learn SEO? ›

SEO is not that hard to learn, but it can be confusing and overwhelming to get started. Learning SEO means learning about a long list of individual digital marketing strategies, which can feel a bit like adding new weapons to your arsenal as you learn how to wield them.

How can I increase traffic to my website in 2023? ›

35 Ways to Increase Website Traffic in 2023
  1. #1. Optimize your website for search.
  2. #2. Experiment with content freshness.
  3. #3. Submit your site to search engines.
  4. #4. Build out your backlinks.
  5. #5. Spy on your competitors.
  6. #6. Optimize for long tail keywords.
  7. #7. Add new products or content to your website daily.
  8. #8.
Dec 20, 2022

What are the 4 types of SEO? ›

Explore the four types of SEO and learn how to optimize your site.
  • On-page SEO. Our Beginners Guide to SEO outlines the basics of search engine optimization, and on-page SEO is one of the easiest and most common ways to boost site visibility. ...
  • Off-page SEO. ...
  • Local SEO. ...
  • Technical SEO.
Jan 5, 2023

Can you become a millionaire from SEO? ›

Can SEO make you a millionaire? That depends entirely on your skills and ability to scale. The simple answer is that SEO can be a great way to make a decent living, and provided you have the skills to scale an SEO practice, the sky's the limit.

Is SEO a stressful job? ›

Any job can be stressful based on the type of performance required by your company. It is the same with SEO-related jobs.

Can I manage my own SEO? ›

If you've wondered, “Can I do SEO myself?” the answer is definitely. You don't need to hire an outside agency to improve your SEO, and this guide gives you some basic SEO tips to get started.

How do I rank higher on Google 2023? ›

To help you out, we've shortlisted the most important ranking factors for improving your site's rank in search results.
  1. High-quality Content.
  2. Backlinks.
  3. Search Intent and Content Relevancy.
  4. Website Loading Speed.
  5. Mobile Friendliness.
  6. Domain Authority.
  7. Keyword Optimization.
  8. Website Structure.
Jan 2, 2023

What are the SEO challenges for 2023? ›

Ten of the biggest SEO challenges of 2023
  • Poor website structure and organization. ...
  • Thin or low-quality content. ...
  • Lack of mobile responsiveness. ...
  • Slow page load times. ...
  • Lack of on-page optimization. ...
  • Ineffective or outdated keyword research. ...
  • Poor link quality and quantity. ...
  • Lack of local SEO optimization.
Mar 26, 2023

What is the most effective SEO tactic? ›

12 SEO Techniques to Boost Organic Traffic + Rankings
  1. Study Your Competitors' Best Performing Pages. ...
  2. Conduct a Competitor Keyword Gap Analysis. ...
  3. Find (and Steal) Your Competitor's Broken Backlinks. ...
  4. Use Internal Links to Supercharge Page 2 Rankings. ...
  5. Clean Up Toxic Links. ...
  6. Earn Authority Backlinks with Digital PR.
Dec 15, 2022


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